Have you seen this?
I love it. It was mentioned during the Augmented Reality in Education Event I mentioned attending in my previous blog.
The criticisms I hear about AR include the fact that it is only accessible if you have the technology.
This is very true - but here is an example (I haven't seen the actual prospectus, so cannot confirm if this is exactly true for what is demonstrated here) of how AR can be used "properly".
Augmented Reality - it's not a whole new virtual world, it's an additional source of information to give you a deeper insight into the normal world you see before you.
Many prospectuses include image of happy students and snapshot references to thier experience. Let's assume the AR kit gives you access to a video where students retell those stories in their own voice, and the written word of the prospectus is just a transcript of the best bits. How perfect is that?
- If you have the kit, you get the additional information, the personal connection, etc.
- If you don't you still have the same prospectus with the same information.