Monday, 29 October 2012

Augmented Reality (Part 2)

I forsee this (AR) becoming a theme in my blog over the next few weeks.

Have you seen this?



I love it. It was mentioned during the Augmented Reality in Education Event I mentioned attending in my previous blog.

The criticisms I hear about AR include the fact that it is only accessible if you have the technology.

This is very true - but here is an example (I haven't seen the actual prospectus, so cannot confirm if this is exactly true for what is demonstrated here) of how AR can be used "properly".

Augmented Reality - it's not a whole new virtual world, it's an additional source of information to give you a deeper insight into the normal world you see before you.

Many prospectuses include image of happy students and snapshot references to thier experience. Let's assume the AR kit gives you access to a video where students retell those stories in their own voice, and the written word of the prospectus is just a transcript of the best bits. How perfect is that?
  • If you have the kit, you get the additional information, the personal connection, etc.
  • If you don't you still have the same prospectus with the same information.
This is what I need to consider - any materials that utilise AR must be a duplicate of existing accessible information until the students are known to be happy and comfortable with the concept and are all known to have the required technology to view it.

Thursday, 25 October 2012

Augmented Reality

I attended the Augmented Reality in Education Event 2012 (#aree2012) last Friday and one message came through loud and clear:

The people using this technology are in Sales and Marketing. Educational uses are waaaay behind.

The thing that strikes me as weird about this is that education and sales/ marketing actually do the same thing. We try to introduce new concepts in a way the customer/ learner will remember and consider.

Brands want us to know their jingle, catchphrase and/ mascot (how many meerkats can you name? And how long did it take you to understand the reference?). Teachers want us to know the cosine rule, where the wind comes from and the difference between weight and mass.

Now admittedly, sales people have the freedom to build a story around their product which is easier for us to buy into and remember, but we should be able to employ the obviously successful techniques in education.

I'm very optimistic that this will be easier using AR than it has been in the past with other technology/ techniques precisely because it seems to be more about incentivising the learner to seek information than it is about engaging them with the information directly.

Anyway, that is the basic direction for my research into AR - how has it succeeded before and can I use that?